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we translate your brand's essence into a communicative medium

BEING

REMARKABLE &

unpretentious

B.Closer

B.Authentic

our manifesto

our approach

our ability

what defines our creativity

B.Inspired

Kisah Raya Ramdan

Kisah Raya Ramdan

When young minds innovate to create
new forms of the Traditional Kueh Bahulu
(Children's Picture Book)

Songkok Haji Agil

Songkok Haji Agil

When Haji Agil learns the true value of
friendship, forgiveness, and repentance.
(Children's Picture Book)

Capal Samsudin

When Traditional Capal
is in need of an urgent make-over.
(Children's Picture Book)

Nasi Lemak Yayi di pantai Changi

Nasi Lemak Yayi di pantai Changi

When Yayi plans for a picnic at the Changi beach. (Children's Picture Book)

I Love Children

When the nation's not getting it on.
(Illustration and Advertising)

Got to Move

When they want the nation to groove.
(Advertising and Identity Design)

Wireless@SG

When there's a free Wi-Fi nobody uses.
(Advertising Campaign)

Oh My Bacon!

When Bacon meets Coffee.
(Brand Identity)

Nothing But Green

When it's about authentic all-natural food.
(Brand Identity)

Dapur Express

When instant doesn't always mean bad.
(Brand Identity)

READ! Singapore

When they want everybody to read.
(Brand Identity)

Bulan Bahasa 2013

When it's time to overhaul the Malay identity.
(Brand Identity)

Bulan Bahasa 2014

When they want to encourage
the use of the language.
(Brand Identity)

Bulan Bahasa 2015

When the knowledgeable, the skilled,
the hardworking and the critical
create conversations.
(Brand Identity)

Warisan.SG

When a new wave of change
is about to enter this era.
(Brand Identity)

Victoria Theatre

When you uncover Victoria's secret.
(Brand Identity)

IYF

When families wish to create
memorable moments together.
(Brand Identity)

Warisan Kita

When the public were invited
to leave their mark.
(Publication)

Singtel

The Cave Room
(Environmental Design)

Singtel

The Pine Room
(Environmental Design)

Singtel

Livebots
(Environmental Design)

Hijrah Fitrah

From the mouth of the speaker
to the ears of the hearer.
(Event Branding)

Velopark

When passion fuels creativity.
(Brand Identity)

WPS 2020

eReport Card
(Information Design)

Sport Singapore

Back in The Game
(Annual Report)

B.Connected

We love to attract forward thinking clients and tastemakers to produce

design outcomes and collaborations that amplify new and existing brands.

B.CONNECTED

contact

B.RU COLLECTIVE PTE LTD

195 PEARL'S HILL TERRACE

#01-51, SINGAPORE 168976

T: +65 9873 2549

E: hairul@brucollective.com

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