The International Year of Family (IYF) is a United Nations (UN) event celebrated once every ten years. Singapore will commemorate IYF 2014 as it marks the 20th anniversary of the IYF. It will be a year-long celebration of activities and events organised by various ministries, statutory boards and community agencies.

 

The theme and tagline for IYF 2014 is ‘Singapore Celebrates Families’. IYF 2014 aims to create platforms and opportunities where families can bond and cherish special moments and memories to form closer ties.

 

Bridge

 

In view of the theme, core values and the brand personality which IYF 2014 intent to adopt in all communication platforms, our studio decided to explore working with the idea of a bridge as the rhetoric expression in developing IYF 2014 identity system.