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As a responsible employer that cares about their staff, Singtel has prepared dedicated recreation rooms where its employees can relax by playing video games, do some readings or simply gather to celebrate special occasions. To brand the room the client wanted something playful yet not too cluttered at the same time. We approached the design with an isometric point of view with illustrations of different people engaging in various activities to portray the multiple functions of the room. The result is a surprisingly refreshing pops of colours with a little peek-a-boo element thrown in with the usage of super-clear transparent stickers.
space branding
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